During my time at Sandhills Global, I led the development of CornerView Farm Equipment's website, crafting it to reflect the essence of their smaller, family-owned operation nestled in the heart of Pennsylvania's countryside. With a rustic design aesthetic, we aimed to capture the warmth and authenticity of their business, setting them apart as a trusted provider of pre-owned agricultural equipment to local farmers and custom harvesters.
Drawing inspiration from the rolling hills and bucolic charm of the surrounding landscape, I infused the website with earthy tones, textured backgrounds, and handcrafted elements. This rustic design approach evoked a sense of familiarity and comfort, resonating with visitors who value tradition and craftsmanship.
Incorporating imagery of the farm equipment amidst the backdrop of sprawling fields and barns, we showcased the practicality and ruggedness of CornerView's offerings. Through careful attention to detail, including vintage-inspired fonts and subtle distressing effects, we imbued the website with a timeless charm that reflected the company's heritage and dedication to quality.
Despite its smaller scale, the website was thoughtfully organized and user-friendly, allowing visitors to easily browse through the inventory, learn about CornerView's services, and connect with the team. By marrying rustic aesthetics with modern functionality, we created an online presence that not only captured the essence of CornerView Farm Equipment but also fostered trust and engagement with their audience.