In my role at Sandhills Global, I spearheaded a significant SEO improvement project for Fischer Mill Supply, Inc., a long-standing family-owned business dating back to 1889. This endeavor involved a comprehensive SEO audit aimed at enhancing their online presence and visibility. Collaborating closely with the sales representative, I embarked on an in-depth analysis of regional and brand-specific competition to identify areas for optimization.
Managing customer expectations was paramount throughout the process, as we sought to deliver tangible results aligned with their business objectives. Leveraging my expertise, I meticulously curated a list of high-performing keywords tailored to their industry and target audience, laying the foundation for improved search engine rankings.
Working in tandem with copywriters and clients, we translated this research into meticulously crafted, custom-tailored content for each page of the website. This content not only resonated with the audience but also incorporated strategically placed keywords to enhance search engine visibility.
By orchestrating this collaborative effort and harnessing the power of data-driven insights, we successfully revamped Fischer Mill Supply's online presence, positioning them for greater visibility and success in their market.