While at Sandhills Global, I had the opportunity to design and develop a website for Automated Dynamics Corp. (ADC), a manufacturer’s representative specializing in factory and process automation solutions. Unlike most of my previous projects, which focused on industrial equipment dealers, this build centered on a company rooted in technical sales and systems integration—a shift that brought new design considerations and audience expectations.
What also set this project apart was my dual role. I served not only as the web designer, but also as the sales representative—a rare combination that allowed me to directly communicate with the client, understand their needs in real time, and shape both the business strategy and design direction from the ground up.
Project Goals
ADC needed a site that would serve multiple purposes: it needed to introduce the company to prospective clients, offer access to information about complex automation systems and products, and help customers locate their nearest authorized ADC rep.
This was more than a digital brochure—it needed to function as an informative, interactive tool that supported customer decision-making.
Design Approach - the Grid
The design language had to reflect technical reliability, clarity, and trust. I used a restrained color palette and clean, hierarchical grid-based layouts to communicate structure and professionalism. Content was arranged to prioritize ease of access, especially for returning users who might be seeking a specific contact or distributor.
Typography and iconography were chosen to feel modern but not overly stylized—maintaining a focus on legibility and information clarity. Each page was built to guide users through a focused set of actions, whether that meant learning about a product line, signing up for an event, or using the map.
Interactive Map Feature
One of the more technically complex and rewarding parts of the build was the creation of a custom interactive map, which appears on both the homepage and the Territories page.
The client needed a way to attractively visualize their growing network of sales regions and stocking distributors, while also being able to manage the map internally. To meet that need, I built the map using custom PHP, HTML, CSS, and JavaScript, making it both interactive and editable from the backend.
All pins are client-editable, making it future-ready as ADC’s footprint continues to expand.
Development Details
The site was developed as a custom WordPress theme, built from the ground up using HTML, CSS, PHP, and JavaScript.
Because I also functioned as the point of contact, I was able to design the site’s structure with future client edits in mind. Editable content areas were set up in the WordPress admin to allow for easy updates to text, contact information, and the interactive map. More complex layout and branding elements were hard-coded for design consistency and long-term stability.
Outcome
The final product is a clean, responsive site that communicates technical expertise without overwhelming the user. It supports both new and returning visitors by organizing information clearly and providing access to the resources that matter most.
On a personal level, this project also gave me the chance to build a strong and lasting relationship with the client. Even after launch, I’ve continued to stay in touch with the team at ADC and genuinely enjoy our conversations whenever we connect. Texans truly are the nicest folk! It’s been a great example of how thoughtful collaboration and mutual respect can carry well beyond the scope of a single project.